Author name: Satish Kolluru

Satish Kolluru is a recovering engineer turned audio nerd who’s spent years messing around with music, voiceovers, radio, and the occasional existential crisis. He writes about life’s curveballs, the weird stuff we learn from mistakes, and why everyone’s secretly winging it. If you’ve ever felt lost, loud, or a little too human — you’re in the right place.

Brand Loyalty Is Bullsh*t

Brand loyalty is one of the most absurd things we glorify — proudly giving our hard-earned money to profit-hungry companies and acting smug about it. This post rips into the cult of brand worship, why it makes zero sense, and why your choices don’t need defending — just a little self-awareness (and maybe a refund).

When You’re Right, It’s Boring

When you’re wrong, life makes sure you know it.You mess up, fall flat, look dumb, and—boom—feedback. Your inbox explodes, your boss frowns, your gut tightens. Mistakes are loud, embarrassing, and painfully obvious. Like tripping in public. On camera. In slow motion. But when you’re right? It’s crickets.Silence.Maybe one supportive friend with a thumbs up and

A Pause in the Journey

Ever felt like life hit pause mid-race?
At 45, somewhere between youthful chaos and elderly wisdom, I found myself floating in a strange space — part reflection, part reinvention. This isn’t a midlife crisis, it’s a midlife checkpoint. A time to let go of old baggage, rediscover your own identity (and your partner’s), and realize that the second half of life isn’t downhill — it’s just a different kind of climb. With less noise, more meaning… and hopefully better music.

Personal Finance in 3 Brutally Simple Lines

If I had to sum up everything I’ve learned about personal finance after years of trial, error, and way too many YouTube rabbit holes, it would boil down to this: That’s it.That’s the whole game. Everything else — books, blogs, podcasts, and Instagram reels with flashy infographics — is just noise. Entertaining noise, sure. Maybe

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