Author name: Satish Kolluru

Doing nothing sounds easy — until you actually try it. The moment the noise fades, the real you shows up. Restless, uncomfortable, full of questions you’ve been too busy to ask. This post dives into why sitting with yourself is the hardest — and most important — thing you’ll ever do.

Driving a car or riding a train — that’s the difference between running a business and earning a salary. One gives you control, the other gives you comfort. But when you don’t own the journey, it’s easy to stop caring where it’s headed. This post explores how ownership fuels passion — and why being in the driver’s seat might just change how you show up for the ride.

Brand loyalty is one of the most absurd things we glorify — proudly giving our hard-earned money to profit-hungry companies and acting smug about it. This post rips into the cult of brand worship, why it makes zero sense, and why your choices don’t need defending — just a little self-awareness (and maybe a refund).

When you’re wrong, life makes sure you know it.You mess up, fall flat, look dumb, and—boom—feedback. Your inbox explodes, your boss frowns, your gut tightens. Mistakes are loud, embarrassing, and painfully obvious. Like tripping in public. On camera. In slow motion. But when you’re right? It’s crickets.Silence.Maybe one supportive friend with a thumbs up and

Ever felt like life hit pause mid-race?
At 45, somewhere between youthful chaos and elderly wisdom, I found myself floating in a strange space — part reflection, part reinvention. This isn’t a midlife crisis, it’s a midlife checkpoint. A time to let go of old baggage, rediscover your own identity (and your partner’s), and realize that the second half of life isn’t downhill — it’s just a different kind of climb. With less noise, more meaning… and hopefully better music.