The most overused, overhyped, and—let’s be honest—over-smart tagline during any sale is this:
“Buy more, Save more.”
Sounds genius, right? Like a money hack straight from a TED Talk.
Except… It’s utter nonsense.
Let’s break this down like adults with calculators.
Suppose you’ve been eyeing a gadget or outfit worth ₹5000. You’re holding off because “Big Billion Sale is coming, bro!” You hope to grab it at 20% off. So you wait.
The sale hits. Boom—your dream item is now ₹4000.
That’s it. Mission accomplished. Buy it and leave.
But do we?
Of course not. That would be… sensible. And sensible is boring.
Instead, our brain throws this genius-level delusion:
“I was ready to spend ₹5000 anyway. Now that I’m paying only ₹4000… I technically have ₹1000 left to spend!”
Pause. Rewind.
This ₹1000 is imaginary. Like your childhood belief that toothpaste on a pimple cures it.
But we cling to it. And now, with this extra ₹1000 burning a hole in our pocket, we start browsing:
- A pack of T-shirts at ₹250 each? Cool.
- Oh wait, buy 3 get 2 free?
- But you need to buy a minimum of 3 to unlock the offer?
Suddenly, you’re not buying 3 T-shirts. You’re buying 6. Because… free stuff, yaar!
You walk out (or check out online) with a cart full of things you never planned to buy, your bill now a delightful ₹5750—including taxes, extra shipping, and the thrill of being tricked by a psychological trap.
Congratulations! You came to save ₹1000. You spent ₹750 more than your original budget.
Buy more, save more, they said.
What really happened?
Buy More, Spend More
Sales aren’t evil. They’re tempting. But the system is designed to make you feel like a genius for overspending.
So here’s a simple hack for the next sale:
- Write down what you need.
- Fix the price you’re willing to pay.
- Buy it.
- Get out.
No browsing. No “oh but this is also cute.” No imaginary ₹1000 to spend.
It’s not about self-control. It’s about awareness.
The moment you realise the sale is a carefully staged drama where the spotlight is always on your wallet, you’ll start walking out before the intermission.
And if anyone tells you “Buy more, save more”—
Smile. And tell them,
“No thanks. I’d rather buy what I need and save what I can.”
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