Outsource Your Ego Before It Outsources Your Relevance

Let’s face it — we’re all control freaks in denial.

We love doing things our way. Because our way, of course, is the best way. It’s the holy grail. The ultimate method. The chosen one.

And honestly, it was the best way… back when flip phones were cool, Yahoo! was still a homepage, and you thought forwarding that inspirational quote on WhatsApp would actually change someone’s life.

You’ve spent years perfecting your craft — your style, your system, your secret sauce — and you’ve patted yourself on the back so many times, your shoulder has nerve damage. Life was going great. You worked hard. You followed “the process.” You got results.

Then one day, reality hits you like a viral TikTok you don’t understand: Nobody cares about your process anymore.

The songs that made your soul tingle? Yeah, they’ve been replaced by auto-tuned noise about chammak challos and heartbreaks on Instagram reels. The movie stories you once believed were “cinema”? Now, someone makes ₹300 crores with a plot that looks like it was written during a bathroom break.

And before you yell, “Kids these days have no taste!” — pause.

What if it’s not about taste? What if it’s about change?

Here’s a cold truth latte: The world doesn’t give a damn about your nostalgia. It only cares about what works right now.

Now, you have two options:

  1. Try to understand the current wave and maybe ride it.
  2. Or be like me — a dinosaur in sneakers — who tries, fails, and finally realizes that it’s best to just outsource the whole damn thing.

Seriously. If you’re scratching your head wondering why someone just paid ₹999 for a virtual pet NFT that does nothing, you’re probably not the target audience. And that’s okay.

Instead of losing sleep over trying to understand things you’ll never “get,” just find someone who does. Hand over the mic, the keyboard, the camera, the design, whatever it is — and let them roll with it.

“But I don’t like how they do it!” you cry.
Well, tough luck. They’re getting results. You’re getting angry. Choose your fighter.

The wisest people I know — the real OGs — figured this out early. They realized that progress isn’t about sticking to what you know. It’s about knowing when to shut up, step aside, and let it go (cue Elsa voice).

Because sometimes the smartest move isn’t doing everything yourself. It’s handing the wheel to someone who sees the road better than you do right now — even if they’re driving in a completely different direction than you’re used to.

Your ego won’t like it. But your results will.

So here’s my advice:
Outsource the task.
Outsource the worry.
Outsource your ego.

And chill.

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